Welcome to DocFluencer, MDO

Influence is power, and when used collectively, it multiplies.

Docfluencer, MDO brings together doctors with platforms—new and seasoned—alongside healthcare professionals across all specialties. Nurses, PAs, NPs, therapists, pharmacists, trainees, and allied health professionals are experts in their fields, and their voices are essential to amplifying evidence-based medicine in a way that is medically accurate, engaging, and accessible.

We don’t chase headlines or weekly healthcare news. Instead, we focus intentionally on one issue at a time, building sustained, collective momentum where it matters most.

Through targeted campaigns, we use social media to educate, advocate, and apply pressure—mobilizing healthcare professionals around the world to flood the feed until conversations shift, connections form, and real change follows.

When doctors speak up alongside the broader healthcare community, we don’t just share stories—we shape narratives, challenge norms, and force conversations institutions can no longer ignore.

This is about going viral with purpose—using influence to create change in our healthcare system.

A collage of nine people in virtual meetings, some in costumes, with a message that says "December is Toy Safety Awareness Month".

OUR CAMPAIGNS

Every month, Docfluencer, MDO launches 2 targeted campaigns designed to mobilize physicians to collaborate, create, and advocate together. The first campaign is focused on a systemic national healthcare issue and the second is a medical advocacy campaign.

Each campaign invites doctors to:

  • Share their expertise and lived experiences

  • Collaborate through social media content

  • Advocate for patients, physicians, and systemic reform

The goal is simple but powerful: flood the feed.

When dozens—or hundreds—of physician voices speak at once, awareness turns into action, and action turns into change.

Together, we amplify impact far beyond what any one voice could do alone.

HOW IT ALL STARTED

Docfluencer, MDO was born from a moment that proved what collective physician influence can accomplish.

In the summer of 2024, physicians and patients began openly discussing pain with IUD insertion on social media. For weeks, doctors shared experiences, patients told their stories, and the conversation gained momentum online.

And then something shifted.

Shortly after widespread physician-led advocacy across social platforms, the CDC updated its guidance to recommend NSAIDs to help with pain control during IUD insertion.

That moment made one thing clear:

When physicians speak up together—systems change.

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THE COLLECTIVE IMPACT

A woman wearing a black scrub top with a pink shirt underneath and a dark scrub cap with blue polka dots. She is speaking and appears to be a pediatric emergency medicine doctor. Behind her are wooden shelves with a pink vase, a green plant, and a framed picture.
A screenshot of a TikTok video showing a woman and a man in a split view. The woman has shoulder-length brown hair and is wearing a maroon top, while the man has curly hair and a beard, wearing a dark shirt. The background includes framed art on the wall.
A woman with short curly blond hair and wearing glasses is smiling and looking down. She is wearing a light gray hooded sweatshirt and has a ring on her left hand, resting on a table or surface.
A split-screen video call showing a woman with light skin, light brown hair in a ponytail, wearing hoop earrings and a beige hoodie, smiling and making an OK gesture, and a man with light skin, dark hair, beard, wearing a headset and a gray hoodie, smiling in a kitchen setting.

Docfluencer, MDO campaigns are built to spark conversations—and apply pressure where it matters.

One of our most notable campaigns, “Today an insurance company infringed on my practice of medicine by…”, was led in collaboration with Dr. Elisabeth Potter. The campaign invited healthcare professionals to speak openly about how insurance interference impacts patient care and clinical decision-making. What followed was a flood of firsthand accounts that reframed a common frustration as a systemic issue demanding attention.

Across our campaigns, leading doctor-influencers and healthcare professionals have come together to amplify shared messages—demonstrating the power of coordinated, collective influence.

Our board members include Drs:

Olivia Richman, MD @docfluencermdo

Betsy Grunch, MD @ladyspinedoc

Alok Patel, MD @alokpatelmd

Franziska Haydanke, DO @pagingdrfran

Bayo Curry-Winchell, MD @doctor.bayo

Blair Peters, MD @queersurgeon

Owais Durrani, DO @acedurrani

Tommy Martin, MD @dr.tommymartin

Elizabeth Kazarian, MD @drkazarian

Harpreet Tsui, DO @drharpreettsui

Mahmoud Ibrahim, MD @icuboy_meded

To date, Docfluencer, MDO campaigns have reached over 30+ million viewers, representing the combined reach of all contributors, their individual content, and the collective visibility generated across platforms.

This is what happens when healthcare professionals don’t post in isolation—but move together.

One voice can start a conversation, but many voices drive change.

Be part of the collective shaping the future of healthcare. This is where voices become a movement. Interested in joining forces? Join us at our Inaugural DocFluencer, MDO Conference in NYC September 11-13, 2026.

Welcome to the healthcare revolution.